Facebook Ad Manager: A Complete Guide For Beginners
Facebook advertising is an effective approach to reach out to your target audience on the world’s largest social media platform. How big is it? To be accurate, there are 2.80 billion monthly active users. Many small and large businesses groan a little inside when they see Facebook’s Advertising Manager. There’s a lot to analyze, and most of it appears to be extremely complex at first glance. Given that the majority of basic marketing tasks can be completed without going too deep (or at all) into the Ad Manager, it’s reasonable that many firms avoid it altogether.
However, if you’re not using Ads Manager (intentionally or not), you’re missing out on a slew of marketing chances. Facebook’s algorithm is designed to prevent your brand from organically reaching a larger audience. Because of this limitation, you’ll need to use Facebook advertisements to reach out to valuable audiences who haven’t yet seen you.
At first sight, Facebook Ad Manager may appear intimidating. But have no fear: once you get below the surface, Advertising Manager is a fantastic tool that provides everything you need to optimize your ads and run effective campaigns. Therefore, in this article, we will walk you through everything you need to know to get familiar with the Ads manager of Facebook.
Where To Find an Ad Manager On Facebook?
First and foremost, here is a direct link to the ad manager https://www.facebook.com/ads/manager.
To access your Facebook Ads Manager, go to the left sidebar and click on any Facebook page’s “Ad Center” drop-down arrow, select “All Ads” from the drop-down, and then click on “Ads Manager” at the bottom of the page.
You will be taken to the Facebook Ad Accounts page, where you will find a quick overview of your Facebook ad accounts. You can choose which ad account to operate if you have access to numerous ad accounts.
That’s it! You are now good to go. For future Facebook campaign objectives, keep these guidelines in mind. Continue reading for a step-by-step guide to setting up your Facebook Ad Manager account.
How To Set Up Your Ad Manager Account On Facebook?
You must have a Business Manager account in order to advertise on Facebook. Through Business Manager, you may manage your advertisements, pages and offer access to others to administer your account.
1- Add Your Facebook Ad Account
Simply click the button “Add an ad account”, then “Add Ads Account” again in the “Add an ad account you own” section, and enter your ad account ID. If you don’t already have a Facebook Ads account, follow these steps to get one:
- From your business manager dashboard, click on “create account” after you click on “Add Ad account”.
- Click “Next” after entering account information (ad account name, payment method, and currency).
- Select “Create” and indicate that you are currently using the account for your own business.
2- Navigating To Your Ad Account:
A drop-down menu is represented as an arrow in the top right corner of your Facebook screen. Scroll down to “Create Ads” or “Manage Ads” after clicking the arrow. To access the Facebook Ads Manager screen, pick any choice. If you have never made a Facebook ad, you may see “Advertise on Facebook” instead of “Manage Ads.”
3- Set Up Advertising Access:
We’re almost there; simply go to the top of the Business Manager Page and click on ‘Business settings.’
Add Partners:
Select the ‘Users’ dropdown menu and click ‘Partners’ to add partners to your business page.
Add your business page:
Select ‘Pages’ from the ‘Accounts’ dropdown on the ‘Business Settings’ section. Select ‘Add a Page’ from the ‘Add’ drop-down menu. Then enter in the name of your page to link it to your account. If you don’t have a business page, you can create one by selecting “Create a New Page” and then selecting the appropriate business category.
Add your Advertisement account:
Creating a new account is an effortless process. You just need to select ‘Advertisement accounts’ under ‘Business settings’. In the ‘Add’ dropdown menu, You can add an ad account, request access to an ad account, or create a new ad account.
Submit Your Business Information:
Once you are done adding an ad account, scroll down to the bottom and select ‘Business Info’ From the ‘Business settings’. Click on the ‘Edit for my business’ button and select your primary page. Also, add other information like your website, address, etc.
And that’s it! Your account is all set up.
Wrapping It Up:
While Facebook advertising is incredibly successful and efficient, to obtain great ROIs, you must regularly monitor, evaluate, measure, and compare your results. Through Facebook Ads Manager, you may get a lot of information from Facebook. You can personalize your adverts to your individual business goals thanks to the analytics and thorough statistics. Hopefully, now you are much more familiar with Facebook Ad Manager and have a brief idea on how to operate it.
