How Can Facebook Polls Benefit Your Business?

Social Ads Traffic
4 min readApr 18, 2022

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Do you want to drive more engagements on Facebook?

Are you posting regular content on Facebook but still not getting worthwhile results?

Engagement on Facebook has become tricky because of constant interface improvisation, and Facebook tends to push its advertisements more than organic traffic. To make yourself visible to the audience, you must get creative when engaging customers. Facebook polls can be a great way to accomplish your goal faster.

Not only do polls encourage interactivity, but they are easy to get people talking, and there is a higher possibility of converting visitors into customers or leads afterward.

In this article, we’ll walk you through a detailed discussion on how Facebook polls help your business grow. And we’ll also explore the benefits of polls on Facebook. Before diving into its benefits, it is important to know what polls on Facebook are.

What is Facebook Poll?

A poll on Facebook is a poll that has been created on Facebook personal walls, on pages, in groups, and messages.

To be precise, polls are a function that allows you to ask a question or a query and provide a potential set of answers for people to give in a multiple-choice format.

Members of your group can freely answer the questions by clicking on one of the mentioned options and also add their answers if you allow them to do so when creating the poll.

The poll results are tallied as votes. You can also add a deadline (mostly 24 hours) to the poll, after which no further answers will be accepted. You can share the results within your groups to let them know the outcome. These tasks are a win-win situation for both the participants and the organizer. Why?

You can know your audience better by designing a perfect poll, as social media is a platform where multiple people engage themselves and they come from different places and backgrounds. Running polls on Facebook can be a good step to know your members’ choices and requirements.

How can Facebook Polls be Insanely Useful for your Business?

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If you have some doubts about how Facebook polls can help your business grow, we have enlisted the following benefits to help you out.

  • Polls Facebook enables the opportunity to get feedback on your products and services. Many companies have built their future products with the help of audience feedback from polls.
  • Polls allow you to boost traffic to the derived website or social page. You can also encourage users to share the polls with other people.
  • Polls lead to finding and proceeding with the best option that is preferred or liked by most of your members. This further help you to be focused on your content to share on Facebook and makes it easy to select new content.
  • Polls increase the chances to be visible to the target audience when sharing polls. People can also start chatting about the results and share opinions if the chat (comment section) box is enabled.
  • It helps the company to gain a deep understanding of who your customers are and what are their expectations from you. These are the most valuable aspects of polling.
  • Social media is all about entertainment and interaction. The poll is the best way to interact with the visitors, and exchange thoughts, and it further makes your customer feel reliable and connected with the brand.

How to Make Polls on Facebook?

  • On Facebook, You will find an option to add a poll while starting composing a new post on the platform.
  • There will be a button with three dots.
  • After clicking on it, you will have some options. You need to select the ‘Poll’ option and proceed with it.
  • You can add two options for your audience, and it should not be more than 25 characters each.
  • You can also add an illustration with images, GIFs, and more.
  • Now, you can proceed and set the response time according to you. You can select the period for a day, week, no expiration date, and custom date.
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Wrapping Words

Facebook has become very particular about posts and algorithms, but you cannot deny that it still serves the best results and drives the audience. Creating Facebook polls is an easy way to grab visitors’ attention.

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