Top Tips To Make Your Brand Notable On Twitter

Twitter users have a distinct “discovery mindset,” which means they’re actively looking for new stuff to share and discuss with their followers. It’s vital that your brand understands what your customers are saying — not just about your company, but about the discourse as a whole.

Here are some ideas for generating positive buzz with the Twitter handle.

Share positive press coverage

Sharing compelling headlines about your company might give you that extra “push” you need to stand out in a sea of Twitter users. Maintain control of your brand story by monitoring favourable press on and off Twitter and tweeting about some of these mentions.

Seek out conversations

It’s also crucial to be aware of what others are saying about your competitors. Identify gaps and industry pain issues for your brand by focusing on their related hashtags and keywords.

Be approachable

People visit Twitter in search of new and intriguing stuff. Casper, for example, has a great grasp on its Twitter brand language and isn’t hesitant to experiment with new methods to employ comedy in its Tweets.

Create a Twitter Chat

Tweet Chats are a fun way to interact with current and potential consumers. Come up with numerous relevant and on-brand questions to ask your followers to start a Tweet Chat. To assist, create simple images to accompany each question.

Be strategy-focused and viral-minded

Most businesses hope that their Tweets will go viral on their own, but these trends are difficult to foresee, making it impossible to plan your Twitter strategy around them. While maintaining a finger on the pulse of Twitter’s fast-moving trends, it’s critical to have a clear plan.

How to Choose a Twitter Handle That Is Appropriate

On Twitter, you are good to go as long as your Twitter name is optimized. Let’s look at how to choose the right Twitter handle for your business:

Use a relevant name

Use your company or personal brand name if you already have one. If your title has already been claimed, adding descriptors may assist. Your Twitter handle should be related to your or your business’s name. People will be able to easily find your profile because this name will appear on both your profile and your Twitter URL.

Numbers and underscores should be avoided.

Twitter accounts should be as short as feasible and easy to remember. Adding numerals and underscores to your username makes it more difficult for others to find you.

Keep it brief and to the point

Twitter is all about quick, impactful material. To prevent taking up too much of the character limit when people comment on you or retweet your material, keep your name short. The word limit on Twitter forces you to keep your Tweets to 140 characters.

Look for a Unique Name

Another method to make your account stand out is to be unique. It will be easier to find your Twitter handle if it is distinctive. If you already have a unique name, using your firm is usually the best option. Choosing a distinctive Twitter name should be simple if your company name is already unique.

Easy to remember

Your Twitter handle should also be simple to remember. You should urge people to mention you the next time they Tweet something from your website since this will help you gain more followers and expand your Twitter profile.

Concluding Words:

Your Twitter handle must be unique to your account. A Twitter handle, on the other hand, is meant to assist consumers in finding the business they’re looking for. While picking a Twitter handle may appear simple, Twitter’s user base continues to grow. This implies that getting the perfect handle on the first try is no longer as simple.