Use Slideshow on Facebook to Thrive Your Business

Social media is known to bring new features, spotlight, and trends to the world. You cannot expect to ace social media strategies at the moment.

Why? Because, the platform regularly keeps changing and improvising itself by adding features, styles, algorithms, and whatnot. So, if someone is claiming to master all the platforms, then he might be misconstrued himself.

But, you can still grow your business on social media platforms like Facebook easily by looking at the trends, interests of your potential audience, and versatility.

Talking about Facebook, connecting with people by sharing pictures, videos, thoughts, and views are the root of the platform. And the audience loves to be updated with the people whom they follow. Thus, to make your business more attractive and eye-rolling, the article will serve as a detailed explanation of a slideshow on Facebook from scratch.

What are Facebook Slideshow ads?

Slideshow ads on Facebook are video-like ads that use motion, sound, and text to put forth the story beautifully across the web. It loads quickly, so the audience can watch, be informed, and take action on every connection speed.

Unlike some video ads, Facebook slideshow ads are quick and affordable at the same time to create. You can create a slideshow ad within minutes from desktop or mobile and use it. Apart from that, you can even create a slideshow ad using stock images that are available in the ad creation process or use an existing video by adding your content to the format and it’s ready to be up on the platform.

Well, your product or service should not necessarily use slideshow ads and bring in impactful outcomes for your business as it completely depends on the business type and the fraction of the audience that you want to approach. Adding to it, it can depend on the phase or period when a particular type of ad performs well.

But, how to know that the slideshow ads will be the best fit in your case? Let’s check it out.

When is Slideshow Ads Your Best Option?

Marketers generally hop to the queries like how to make a slideshow on the platform without knowing the need, importance, and effect on their business pages on Facebook and ultimately regret their decision. Before opting for any ad strategies, you must check every aspect, and here we have enlisted a few conditions when the video-like ads can make you grow.

• If you need to create an immersive experience on Facebook quickly

The slideshow ads are easy to create and edit with low costs and within a limited budget, and still, they consist of most of the experiential benefits of video.

• If you want to make ads directly from your Page or phone without any hustle

You can easily choose from free stock images, rich video-editing tools, and a wide range of music in a go.

• If you want to simplify the complex process of running an ad

The slideshow pictures on Facebook can tell or narrate what you want to inform the audience who are scrolling on and passing by the ad.

• If you need to reach people on Facebook who have weak internet connections

These ads use very minimal data than other videos. You can use a slideshow version of your video ads that can be helpful for people who struggle to watch any video and end up navigating to other posts.

Best Practices to Make Slideshow on Facebook

You can show off multiple styles of the same product or even the different products by using a short duration per image to grab attention. All you need is to keep the product in the same place on all images to minimize movement between frames. To be accurate and exquisite, you can consider the following when creating your ads:

• Use existing content

Instead of taking new photos, use the images you already have on your Facebook page to chop off your efforts. This will save you time but also ensures that there is consistency between your ad and post-click page.

• Chalk out a storyboard

It is best to have a storyboard in place before you create the ad as slideshow ads are video-like ads. Think about the images you want to present and decide if they narrate your captivating story. This way you can easily unleash the benefits of Facebook approaches.

• Use consistent branding

You can use your branding on the images. Branding and message consistency is essential for ads to perform well and to make their presence on the platform.

Wrapping Words

Identifying the key parts of your business story that resonate with your audience can make you win. You can engage prospects anywhere without worrying if your video ad will play without interruption by using Slideshow on Facebook.